Budweiser is set to captivate audiences once again at the Super Bowl 2024 with a commercial that promises to be as emotionally stirring as ever. The brand has teased the return of its iconic Clydesdales, offering fans a sneak peek that showcases the majestic beauty of these horses. Known for their elegance and grace, the Clydesdales are seen galloping through a picturesque, snow-covered landscape, setting the stage for a commercial that is sure to enchant and captivate viewers.

Image source: Budweiser via YouTube Video

Budweiser’s Super Bowl ads have long been celebrated for their ability to touch viewers’ hearts, and the anticipation for the full commercial is building. The brand’s history of creating deeply meaningful commercials positions Budweiser to deliver another unforgettable Super Bowl moment in 2024. This year’s narrative, titled “Old School Delivery,” beautifully intertwines the iconic Clydesdales with a Labrador Retriever, casting them as the heroes in a story of resilience and camaraderie.

Image source: Budweiser via YouTube Video

The commercial’s backdrop is a quaint town engulfed by a fierce snowstorm, leading to power outages and highway closures. As the local bar faces the prospect of running out of Budweiser, the Clydesdales and their loyal golden Labrador companion set out on a heroic mission to replenish the bar’s supply.

Budweiser hints at giving the beloved Clydesdales more screen time this year, building excitement for what promises to be a heartwarming portrayal of these noble animals. The brand’s press statement highlights the Clydesdales’ return as a symbol of “timeless messages of resilience, determination, and unity,” underscoring the deep-rooted imagery, narratives, and cinematic charm that have cemented Budweiser’s status as a leading advertiser.

Furthermore, Budweiser has announced that the Clydesdales will not only be featured on screen but will also make a physical appearance in Las Vegas, bringing the magic of the commercial to life.

This year’s Budweiser Super Bowl commercial, with its compelling storyline and the majestic presence of the Clydesdales, is poised to be a highlight of the event, continuing the brand’s legacy of delivering commercials that resonate deeply with audiences.